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+34 957 46 75 77 info@surgenia.es

Surgenia is the only research unit that investigates trends and turn them into market innovation, ready for market uptake.

 

Some of our clients
Latest trends and news

Trend reports

Surgenia presents its continuous research in sectorial and periodical reports about trends.

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Press articles

Our collaboration with leading publications on and off-line.

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Fun facts about us
94

Clientes, in the last 2 years

84

R&D Projects during the last 5 years

100+

Trend-driven innovations in the market

16000

Cases analyzed by our trend-observatory

Our work philosophy

1. We observe the world

Our Trends Observatory carries out continuous research at national and international levels. It analyses reference spaces  [more info]

3. We project innovative scenarios

Our team selects trends, drivers for change and consumption scenarios aligned with your business, and designs different ways of innovation. [more info]

5. We translate trends into market innovation

Our team materializes trends in R&D solutions, envisaging successful user-driven innovations thinking ahead of the forthcoming consumers. [more info]

2. We detect trends

Our Trends Observatory identifies the macro-trends that are setting future consumption, and discovers unsatisfied consumers’ demands or new needs that call for specific attention. [more info]

4. We identify and select business opportunities

As a result of our co-creative methodology, we identify and select the most successful business opportunities. [more info]

Join us on this journey!

We go through your business, analyse in depth your sector and main competitors, study cases of success and failure at national and international levels, and identify trends. With this working methodology, we connect your business with the client of the future, guiding your R&D efforts and, thus, guaranteeing the success of your business in the market of the future.
About us

Surgenia, trend-driven innovation

Surgenia is the only research unit that investigates trends and turn them into market innovation ready for market uptake. It is a guideline for R&D projects, ideas generation and projects start-up.

Let’s take it from the future! We observe the world and detect future keys for the success of present businesses.

People represent the centre of our work philosophy.We analyze consumers’ needs, unmet demands and expectations, and we offer innovative products/services that have a positive impact on their life quality.

Who are we

Investment is mainly hampered by the uncertainty of success / failure of an innovation (in the market) or a R&D project (in a call).

Surgenia is the business intelligence unit aligning innovation to the expectations and future needs of consumers, minimizing the risk of failure. [more info]

Our work philosophy

  1. We observe the world.
  2. We detect trends
  3. We project innovative scenarios
  4. We identify and select business opportunities
  5. We translate trends into market innovation

Join us on this journey![more info]

Board of trustees

Visit this section [more info]
NEWSLETTER


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